Product Marketing - Understanding market dynamics, product positioning, product and sales enablement and content development

Marketing Operations - Implementing and optimizing the use of key marketing systems and processes including email, marketing automation, lead scoring & routing, and account-based marketing

Data and Analytics - Building and optimizing data systems including marketing funnel development, dashboard and report creation, data hygiene and enhancement, and predictive modeling

Paid Media Management - Optimize lead and opportunity creation from paid media including LinkedIn and Google ads

Campaign Development and Execution - Build and execute multi-channel, targeted campaigns including content development, outbound email, webinar, events, paid media, website/landing page optimization, and sales enablement